TNS

Concept eValuate

Identifying and prioritizing winning ideas

Concept eValuate screens concepts based on incremental potential, which in-market data show to be the key criteria for success. This understanding of growth is vital for guiding investment, and preventing expensive mistakes. It marks a break from traditional concept screening that only looks at overall appeal, and doesn’t reveal where sales come from.

Our individual modelling approach also doubles the accuracy of source of trial estimates, helping to avoid investment in the development of a future ‘cannibal’ which will not deliver the desired growth. We provide clear direction for optimising development to increase speed to market, and our Early Adopter analysis ensures you don’t kill bold breakthrough ideas.


What we do:

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