While brand share may look stable, the reality of today’s marketing environment is far more dynamic. Overall brand share dangerously disguises people’s movement from brand to brand and spending patterns across repertoires. The key to share protection and growth lies in managing this promiscuity.
To help brands thrive, ConversionModel thoroughly evaluates the two critical factors affecting brand choice: power in the mind (how people feel about a brand) and power in the market (situational factors such as price and availability that also influence decisions).
ConversionModel uses our understanding of individual consumers to provide detailed insights into category dynamics and spending patterns, pinpointing opportunities to attract new consumers, re-win existing ones and to optimise their spending.