Driving growth through deeper relationships with existing customers
Driving growth through existing customers should be an imperative for any business. Loyal customers spend more, more often, and can be your organisation’s most powerful advocates. However, not all customers are created equal when it comes to their capacity for increasing spend with you or acting as agents of growth for your business. We have more conversations with the world’s consumers than anybody else – and a unique understanding of what makes them tick. We can identify the customers that have most value – and most potential value – for your business, and show you precise strategies for leveraging them to unlock new growth opportunities.
Increasing penetration by attracting the most profitable new customers
Attracting new customers and taking market share from the competition is an obvious growth opportunity. However, the question of which consumers to target, and how to target them, is a complex business. Consumer behaviour and brand choice can be habitual or highly considered, rational or emotive. A precise understanding of how people approach decisions in your category is vital to winning new customers profitably. TNS develops solutions to deliver just such an understanding, with precision growth strategies that identify the most valuable opportunities, and the most effective approaches to them.
Portfolio extension to drive incremental growth
New products and services are the very essence of business. But we live in a world where over 80 per cent of new products fail. At TNS, we know how to overcome the considerable barriers that innovation faces, and map out a truly successful strategy for portfolio development. Our individual-based approach is different to traditional, aggregate modelling. We identify the real market impact of an idea from the outset, including its effect on the current portfolio. Our tools will allow you to focus innovation around the highest-potential concepts from the outset, deliver precise briefs for product development and create powerful launch strategies for genuine, incremental revenue growth.
Extending reach through geographic or category expansion
Moving into new territories and categories is a radical strategy that can create major potential for incremental business growth. To succeed, it requires a precise understanding of market dynamics, consumer behaviour and the competitive landscape of the specific markets that you target. This is precisely what the TNS global network delivers. With experts in all key markets and research solutions that have been proven globally, we are perfectly equipped to provide our clients with the in-depth local and sector insight that they need to unlock new avenues for growth in markets worldwide.
More money from each customer